Created growth during a turbulent time for digital publishing industry
Led East Coast Sales and Partnerships for this pioneering digital affiliate of Def Jam, selling pre-roll, sponsored content, live event sponsorships, and programmatic advertising for All Def’s original programming, comedic influencers and events. Secured brand integrations with companies like Red Bull and Warner Bros. while navigating a rapidly shifting social media landscape impacted by major algorithm and policy changes.
Highlights
Developed, pitched and won multiple RFPs utilizing All Def content and comedy influencers
All Def’s Dad Jokes series topped 100 million views, becoming its most viral show.
Partial client list includes: Pepsi, T:Mobile, Sony Pictures, Red Bull, RING, Square Enix, Philo, Truff